Newbie needs help.
TechCrunch did a post about our product TiLR (http://www.cisco.com/en/US/netsol/ns669/networking_solutions_solution_segment_home.html) and I blogged about it on our company's website which uses BE (http://robodynamics.com/blog/post/TechCrunch-at-RoboDynamics.aspx).
I noticed that TechCrunch indexes all the blogs that linked to the article, but for some reason our blog link does not show up there.
I assumed this was the function of PingBacks.
Do I need to do something for this to get triggered?